Do you want more people to reply to your LinkedIn posts? Are you wondering how to develop and create LinkedIn content that people engage with?
LinkedIn describes itself as a “professional community”, meaning social media in a business environment. Some people might find this boring for their marketing activities – compared to Facebook, Instagram or TikTok, which are full of content often related to leisure and private life.
These people miss out. LinkedIn has incredibly high levels of user retention and engagement precisely because it is a professional social network. Everyone on LinkedIn has a specific purpose for using the platform. Thus, LinkedIn users don’t just sign up for a few minutes of distraction or relaxation; they pay close attention to the content on their feed. In addition to high level engagement, LinkedIn’s algorithm has a lot to offer for clever marketers. Unlike social networks like TikTok and YouTube, focussing on promoting content, LinkedIn aims to facilitate and encourage connections among its users.
Why LinkedIn Is crucial for Growth Marketers
With this purpose in mind, what does this mean for your social selling strategy? When you create a great LinkedIn post or comment, LinkedIn tries to strengthen your connection with everyone who sees that content. That means that the algorithm shows more of your posts and comments in the newsfeed to keep the connection alive.
This allows you to easily grab the attention of your target audience, even if they are distantly connected or difficult to reach through other channels. You create content, and algorithms help you build trust and connections over time.
But first you need to create the right content.
This edition of Venionaire Know-How Hacks is all about content for your LinkedIn Channel. Our Venionaire Growth Punk Peter Oberlik explains why LinkedIn is important for you, why you must position your brand on this platform and gives you 7 life hacks that you can easily implement yourself. Download the file and start implementing right now!